Orange

Enabling Orange Labs to test core concepts around game sharing experiences in their core market
Category
New Product Creation
Service
Product Design, UX, UI, Brand
year
2012
Orange

Overview

When Orange Labs wanted to test a game sharing application experience in the market before releasing it as one of their product offerings I designed a non - Orange branded app and brand experience for Orange Labs to do so.

Full project scope:

  • Hands-on product design UX and UI design. Design documentation and management.
  • Brand and identity creation.

Problem I was solving

Enabling Orange to test the viability of a game sharing experience with a youth market.

Results

Orange being able to launch an application that allowed them to get the essential feedback and data to discover more about their markets interest in a game sharing.

Splash screen designed by me

In app screens with brand and UX applied

Further in app screens.

Iconography I designed in colour