Overview

Working as Head of Design at Block Dojo, creating a new brand, UI and UX for a startup rethinking learning experiences for dyslexic children.

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Full project scope:

• Hands-on product design, UX and UI design including design system creation.
• UX included UX research, user journey mapping, wireframing, and prototyping.
• Brand creation and rollout, including meetings with the CEO and other teams to update them on progress and discuss any challenges.

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Problem I was solving

Creating a brand with standout that speaks to the core demographic and audience.

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Results

Quote from the CEO. "The brand creative is outstanding".

The brand is proving to be well received by its target market in early user testing.

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