Overview

When hmv were rebranding their online presence on hmv.com I was responsible for a homepage rebrand and UX overhaul.

When hmv were launching their digital offering I was also responsible for the new look and feel on hmvdigital.com.

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Full project scope:

• Hands-on marketing product design UX and UI design for hmv.com
• Brand and identity creation extension.
• Launch look and feel and UX on hmvdigital.com

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Problem I was solving

hmv had such an iconic brand in stores and were yet to translate the rebrand online. I helped effectively translated the rebrand online and enabled hmv to improve their conversion.

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Results

A successful launch of the new brand, UX and IA of their brand website. Conversion increase by 10% live in the first week of the go-live of the new experience.

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