Overview

When O2 wanted to extend their millennial reach working as the Head of Design and Lead Designer, I created a branded product experience called O2 Tracks for them. This was based on the MusicQubed legacy white label platform allowing them to entire the market with their first music application.

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Full project scope:

• Hands-on product design for the app and feature set including, UX and UI design.
• Brand and identity creation and rollout, including meetings with key teams to update on progress and discuss any challenges.
• Ongoing brand and product consultation with O2 to define product design development and positioning.

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Problem I was solving

Allowing Telefonica to enter the market to explore the reach of their millenial content and music properties with the O2 Tracks app.

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Results

With the product design strategy that I devised we were able to launch O2 Tracks as their priority app.

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