Orange Labs

Enabling Orange Labs to test core concepts around game sharing experiences in their core market
Category
B2C, SAAS ·
Service
Product Design, UX, UI, Brand
year
2012
Orange Labs

Overview

When Orange Labs wanted to test a game sharing application experience in the market before releasing it as one of their product offerings I designed a non - Orange branded app and brand experience for Orange Labs to do so.

Full project scope:

  • Hands-on product design UX and UI design. Design documentation and management.
  • Brand and identity creation.

Problem I was solving

Enabling Orange to test the viability of a game sharing experience with a youth market.

Results

Orange being able to launch an application that allowed them to get the essential feedback and data to discover more about their markets interest in a game sharing.

Splash screen designed by me

In app screens with brand and UX applied

Further in app screens.

Iconography I designed in colour

Other works